Individuals that have websites on the World Wide Web, with the intention of making money with them, are often confused when looking for web consulting and search engine optimization.
Many small business owners figure that it is easy to create a website that will rank for the keyword that they have built for their business.
The difficulty with this idea is what it really takes to rank a website high in the search engines, like Google.com.
There are many online and off-line factors to consider.
Unless you keep up to date with the changes that happen in Google (or other search engine) algorithms, it is very easy to get lost and lose ground when it comes to getting your website listed on the front page of search engine results.
SEO or search engine optimization involves a series of strategies to show Google that your website is trustworthy enough to be listed on the very first page of the search engine listings for your particular primary keywords.
If your site is listed on the first page of Google, you will get visitors to your website (known as organic traffic.)
The fact is, the further down you are in the listings, the more likely it will be that your site will never be found and attract no visitors.
In fact, it is pretty certain that once your website is ranked lower than page 3, it will likely never be found.
Silver Web Consulting helps small businesses do the work to get higher rankings.
One of the techniques we use as search engine optimization specialists is to build relevant backlinks to your website or blog.
Those backlinks might be from websites or from secondary websites on Web 2.0 properties like Facebook, Twitter, YouTube, Blogger and others which are designed to have thousands of links pointed at them at any given moment.
Search engines like Google find it natural to have many links pointed at these Web 2.0 sites, as long as those links are not spammy or come from suspicious origins.
By a series of these Web 2.0 properties and sending relevant links to it, you can link back to your business (or “money site”) which helps boost your rankings.
Many people lack the skills necessary to properly rank a website on the search engines.
As a small business owner, it is more cost effective for your time and easier to let a professional do the job for you.
In the end, once you use the SEO strategies that get results, you will be able to earn a higher revenues by attracting more targeted leads, prospects and customers who discover your website when they search.
Learn about Silver Web Consulting can do for you with search engine optimization today and see how it can change your business results.